11/25/2023 0 Comments Jason schwartz similarweb![]() ![]() "Nielsen is still stuck in the TV age," Offer said. Despite the size of the competitive field, Offer says that SimilarWeb's focus on deeper metrics - for example, engagement over basic traffic data - has meant that it provides businesses with a more unique set of data, and this has led to a rush of growth for the business. In the case of the competitive market insights, the "similar" of its name is a good product/branding fit, although it actually started as a different business: its first product iteration was as a Firefox plug-in that helped you find websites that you might like to visit that were "similar" to those you were already browsing. ![]() On the web, it provides data about how sites are performing, and offers comparative data for other sites it also offers insights for mobile apps, where others providing mobile analytics include App Annie, Verto Analytics and Apptopia (among many others). SimilarWeb competes against the likes of Nielsen (and in the past, Alexa, before Amazon repurposed the name and business for its voice-based assistant). (Previous backers include Naspers, which led its previous round of $25 million.) It brings the total raised by SimilarWeb to $112 million. This latest round was led by Viola Growth, with participation also from Saban Ventures, CE Ventures, and other unnamed investors. For example, at the end of 2015 it acquired Quettra to move deeper into mobile app intelligence. SimilarWeb - co-headquartered in San Francisco and Israel - has already made three acquisitions to date, all to expand the kinds of data that it is able to ingest and analyze. "It's getting close to being a unicorn," a source close to the company said, referring to that $1 billion watermark that so many startups (or perhaps more their investors) are aiming to hit these days. The last round valued SimilarWeb at $400 million, so my educated guess is that this round has a post-money valuation approaching $800 million. I understand that it is not quite double - but close to it - compared to the last round. Offer and his CFO Jason Schwartz both said they would not comment on valuation. Or Offer, SimilarWeb's CEO, said the funding will be used to continue building out its analytics, business development and acquisitions. Accoring to Techcrunch, SimilarWeb - which offers analytics and insights about the performance of websites and apps, as well as competitive intelligence about how other apps and sites are doing (covering 80 million websites and three million apps across more than 190 countries in all) - is today announcing a significant fundraise of $47 million. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |